About
Pathful shows the performance of content marketing and the content team in one, simple unified view. With Pathful marketers see how each piece of content contributes to each stage of the funnel making it simple for marketers to see what is working, the value and the ROI of all their content efforts. Through a unique capture script that eliminates the need for tagging and by integrating with the tools marketers already use (marketing automation, analytics, social, mobile and CRM) Pathful sees every content interaction and ties it to conversion.