About
Have you ever seen something in a store, only to go online to see if you can find a better price? Of course you have, we all have, and more then one third of Americans are doing exactly that while in a store (an action called showrooming). Retailers know you’re doing it and it’s costing them over $200b a year in lost sales. We're Sirch, and we allow retailers to identify which customers are viewing external prices, and dynamically adjust the price to secure the sale. In the past, brick and mortar retailers had complete control of their prices, buying locations, and detailed information about products. Today that control has shifted - when a retailer fails to provide the information we seek, we pull out our smartphone and immediately compare prices, get product reviews, and buy from anywhere. The new battleground for customers is this mobile moment — the instant in which a customer seeks an answer. Yesterday’s physical or web-only interaction models fail in today’s mobile world.