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In America, 2.4 billion referrals are made everyday, of which 90% are made verbally. This leaves businesses unable to track or influence the outcome of such referrals. Spruik is pioneering a new type of social platform that will change the referral behaviour of consumers from verbal to digital and gives businesses the opportunity to track and influence the outcome of referrals, by providing rewards to those who recommend and incentives to those referred to become a new high value customer.