About
Upcycle That delivers upcycle-related content in the form of upcycling ideas and inspiration. The site was founded on Earth Day 2012. Since then, Upcycle That has seen significant growth and traffic. Google Analytics report an average of 40,000 monthly unique visitors and 130,000+ monthly impressions. The next phase of the site will be monetization through the inclusion of an online marketplace for upcycled products. This strategy is based on the strength of the audience, as well as the retail industry’s profound moves towards e-commerce. Upcycle That’s ambition is to become the leading marketplace for the sales of upcycled products.